10 steps to create an effective SERM strategy in working with a reputation i...

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This happens when the site has high performance in terms of convenience and use, competitive prices, but the appeals are reduced, and the issued applications do not go to the sales stage. The reason may be a negative reputation of your business in the search results of Google or Yandex. We will bring digital indicators of the impact of negative reviews on sales:

    9 purchases on the Internet out of 10 are made on the basis of the information received by the client experience;
    More than 83% of users tend to believe in search results and consider them as personal recommendations.
    22% of people refuse to buy shopify website design  from the company if they see only one angry review from the TOP-10 of Yandex and Google, left unanswered. If such reviews 2 and they follow each other, you will lose 60% of customers;
    30% of buyers consider only recent reviews from the search for geoservices Yandex and Google;
    40% of buyers write reviews, of which 11% is negative;
    Reviews of cheap goods cause a conversion rate of 19%, for expensive - 38%.

As you can see, it is very important to keep track of what reputation your business is and what customers think about you.

    The material is prepared by Revvythe Revvy service, which helps the local business to move on online maps, get more positive reviews and attract new customers.

What is SERM
Reputation management contains 3 components:



    ORM is the management of the company’s image in the network. Main methods: advertising content, SMM, SERM, SEO. Tasks: to create a favorable opinion about the brand in the Internet space (if the company was not heard or it has only started its activities) and replace negative reviews with positive ones. It is necessary to start working with ORM from the very beginning of the launch of your activities in the network.
    SERM is the management of the company’s reputation exclusively in the search results of Yandex and Google. The main task: to create a favorable reputation of your business so that it was in the top issue of Google and Yandex, to neutralize negative reviews and publications or reduce them by the top 40.
    HM is a hidden marketing that aims to change consumer opinion about your company for the better. Task: an unobtrusive offer of the product so that the client does not know about advertising, but showed interest and good attitude. This marketing tool is present in the above methods and is usually carried out with the help of the opinion of experts and leaders.