The value of the visit Once you have analyzed the traffic generated

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The higher the traffic, the higher the possibility of increasing the conversion rate. In order to be able to identify the ROI value as accurately as possible, it would be ideal to analyze the traffic generated and the type of traffic: directly, from social networks, generated as a result of the recommendation, via email, pay-per-click or organic. After this analysis you will be able to conclude which are the most profitable promotion strategies. Conversion rate It represents one of the most important indicators when it comes to analyzing the profitability of an investment.



It is much more useful to determine the number of users who were converted British Student Phone Number List into paying customers than to refer only to the traffic generated on the site. Return on investment measures the return on investment, so the more users you can convert from the traffic you generate, the better. Conversion rate can also refer to the number of people who have signed up to your database; even if they haven't made a purchase yet, they probably will over time. The value of the visit Once you have analyzed the traffic generated and what the user conversion rate was, you can estimate the value of each website visit by dividing the total number of traffic generated in a certain period by the total number of conversions in the same time period .




Marketing income and costs To have the most realistic picture of ROI, it is advisable to consider all marketing costs; subtract the marketing costs from the revenue generated and divide the result by the marketing cost. With the help of this calculation you will have a real record of the profitability of a marketing campaign; for example, if you invested 1,000 lei in marketing and generated income of 1,500 lei, then for every lei invested you obtained a profit of 50 money: (1,500 lei income – 1,000 lei costs) / 1,000 lei costs = 0.5 lei). Average Order Value (AOV) It can be determined by dividing the total number of revenue generated in a given period by the total number of orders in that time period. It is recommended to be used to analyze the effectiveness of marketing, because you will be able to follow the variations of the average expenses on certain advertising campaigns; the higher the value, the more strongly a customer was driven to purchase more.