One of the keys to conversion

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The same principle holds with the display URL.  rate optimization is giving your prospects what they expect. Every element of your ad should indicate that folks are on the right path—including the display URL. Continuing the shoe example above, here are potential pages that you would want to direct people to: “shoes”: “womens shoes”:“womens nike shoes”:these aren’t real web pages, but the display URLs closely match the query.

Each time we add a word—from “shoes” to “women’s shoes” and  Denmark WhatsApp Number Data from “women’s shoes” to “women’s nike shoes”—we learn more about their needs and can match that with a more specific landing page. Each time somebody searches, they’re telling you what they want. Listen to them and deliver results with as much specificity as you can. 3. Use assets (formerly “ad extensions”) like wild Assets (previously called “ad extensions”) are pretty much exactly what they sound like: additional pieces of functionality you can include with your Google ad.



These give you extra opportunities to persuade potential customers through copy. There are lots of different kinds of assets at our disposal. Each has its use and purpose, and I’m not going to go into detail on each one. The ones that lend themselves to nearly every business are sitelinks, callouts, and structured snippets. Sitelink assets Sitelinks are simply additional text and links that can show up with ad copy. Ideally, you should leverage these to add supporting information to the primary ad copy in the ad group.