Focusing on proper structured data

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Use social shopping to power up ecommerce revenue Create brand partnerships with content creators Showcase E-E-A-T Share a unique angle or insights to stand out in SERPs Scale up your strategy with diverse types of content Dial up UX design Use design + content to enhance personalization Showcase brand personality in site design Use AI to free up time for creative thinking Use AI and subscriber data to create highly-personalized emails Leverage automation to create strategic touchpoints Make your emails interactive experiences.

Customize shopping experiences with chatbots Create an omnichannel paid Brazil WhatsApp Number Data strategy Use technical SEO to prioritize indexing and ranking opportunities Integrate sales and marketing data Use reporting tools to unify data across platforms Understand cookie consent banners Explore emerging adtech opportunities Lean into personalized ABM campaigns Invest in a mature tech stack SEO trends Key Takeaways Optimize for AI-powered SERP landscape Provide a unique angle for addressing search queries Lean into MOFU content to expand search territory *Insights from Jordan Duras, WebFX’s Senior Internet Marketing Consultant & Performance Support Operations Lead 1.



Optimize for AI-powered SERP landscape It’s no secret — artificial intelligence (AI) will impact the future of digital marketing in 2024 and beyond. With the rollout of Google’s Search Generative Experience (SGE), AI-powered search aims to help searchers better understand and make sense of information online. AI-powered snapshots, like the example below, give searchers quick overviews and serve as jumping-off points for exploring more info. sge result for how long to cook salmon As SGE alters the search landscape, Jordan encourages businesses to prepare for more zero-click searches with query answers displaying directly at the top of search results. markup and featured snippet optimization will be crucial for businesses seeking to be the source of AI-powered results.