Lack of communication with target audience

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Choose the SNS that suits your product As mentioned earlier, SNS has different user groups and uses depending on the platform. For example, if you want to effectively promote cosmetics aimed at teenagers, media such as TiKToK and Instagram, which have a younger user base and can appeal visually, are more suitable than Facebook. On the other hand, if you are advertising health foods for the elderly, you can expect higher conversion values ​​on LINE and Facebook. In this way, choosing a social networking site that matches your brand or product is extremely important in order to increase advertising effectiveness. Focus on advertising design Most advertisements on SNS use images and videos. In particular, the market for video advertising is expected to continue to grow, and it can be seen that visual information is highly important.

Your results will vary depending on the aspect ratio, length of the video, and the pres Laos Phone Number Data ence or absence of text, as well as the quality and design of the image that grabs the user's attention in a short amount of time. In an A/B test conducted by Recruit Jobs Co., Ltd.'s Townwork, it was found that versions with text inside images had a 60% higher conversion rate than ads with only images. Image source: What is effective creative on Instagram – Hypothesis verification in the human resources industry | Instagram for Business By including copy that resonates with your target audience and text that explains the benefits of using your service, users may be more likely to take action.



Don't slack off on analysis and improvement Analyzing and improving SNS advertisements is a very painstaking task. Once you publish an ad, it doesn't end there; you must constantly analyze reactions, review bidding and posting content, and correct transition destinations such as LP in order to improve. Even if things go well, trends and values ​​change rapidly every day in the world of SNS. Make sure to regularly analyze other companies and use your advertising without losing your mind. Summary: It is recommended to entrust SNS advertising operations to professionals with a proven track record. Advertising operations, including SNS, can be difficult to analyze and improve without knowledge of metrics. If you are thinking of starting to run SNS advertisements or want to make them more effective than they are now, it would be more efficient to leave it to a professional with a proven track record.