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Because although we have disastrous engagement figures for those visits from a target outside ours, their search query on Google existed, and therefore there is interest. The problem is not that a man comes to us for a feminine term, because if he looked for it, he needs it. The problem is if this situation repeats itself and we are not able to understand the reason why it is searched for, whether or not there is seasonality, whether it comes from certain specific locations or on certain dates... and all those variables that come together in the web analytics game.
And thereby continue to enhance the SEO of this new micro-niche of detected interest. I never Special Database said web analytics was easy! - Quantify the unquantifiable How much is a follow worth? And a subscriber to a blog? And a person who chats? And someone searching in our internal search engine? And who watches our corporate video? And the online catalog? And the pricing page for our services? And what more than minutes browsing our website? And let them see more than pages? If you do not have answers to all these questions, you are very interested in this section and, in addition, you have a highly optimizeable website or blog.
You are in luck! - Segments, niches, micro-niches…and value! Up to this point we have seen ways to segment and classify our potential customers based on their web behavior or particular characteristics. What's more, all the questions that I have just thrown at you en masse respond to possible candidates for segments to analyze in a comparative way between one another. “Web analytics is a game of questions and answers” This point in the guide will be the true trigger for your SEO strategies and, applied to the rest of the marketing channels, your overall online marketing strategy. |
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