Coffee shops like Starbucks are one of

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Sensory marketing methods in supermarkets Smell is one of the most effective uses of sensory marketing because it connects directly to your brain's limbic system, which stores long-term memory. This means that scents have the ability to make your customers feel nostalgic and remember your store long after they visit. Scent marketing strategies were pioneered in the early days of Selfridges department stores in London. The streets of London were very unhealthy due to horse-drawn transport, and Harry Selfridge moved the perfume counters to the entrance. This way, customers coming from the streets will be greeted with an exotic floral mixture of French perfumes. These ideas stick around today which is why most grocery stores have fresh flowers or a bakery next to the entrance. Before you decide on a scent profile that matches your marketing campaigns, we recommend first running a quick “smell check” in your store.


Any unintended odor should be removed. There is a big difference between adding some scent to the air and masking a bad smell with a good scent. Make sure your store is clean phone number database before adding scents. 1- Winter candle Choose a scent for your store that has an emotional or nostalgic connection that will appeal to your target audience.  the best examples of triggering the limbic system with fresh coffee. Although it would be cheaper for Starbucks to prepare the beans in their warehouses, they found that the aroma of the coffee was very essential to their branded experience and increased sales. 2- Seasonal scents It is also a powerful sensory tool for the brand to highlight emotions, memories and new products at this time of year.

       

Retailers can use Christmas pine candles during the holiday shopping season and ocean mist during the summer. However, when companies realize the importance of scents, they often overcompensate and end up overwhelming shoppers with strong scents. Just remember, a little goes a long way. If you're aware of the smell when you walk through the door, this is what you want. Also remember that many people are sensitive to strong smells. Avoid anything spicy, like scents full of cinnamon, anything too sweet, like vanilla or raspberry, or anything that smells like food unless you're actually selling those foods. How do you apply scent marketing? 1- Rely on smell research Your store may not have the resources of Nike or Singapore Airlines to create custom scents with industrial giant ScentAir, but that doesn't mean you can't benefit from VIP-funded R&D.