There are no plans for rebranding or other integration

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- the most visited page of yandex.ru. The audience is already being redirected to dzen.ru. However, the search bar remained in place. In addition, the entire team, technologies and algorithms of the recommendation system are moving to VK. “Zen” is an independent brand that will develop independently.  with VK services. The platform's mobile audience predominates and accounts for about 60%, so the team's focus will be on developing the mobile application and attracting new users. Brands will also be in focus. The launch of new tools for content promotion has already been announced. "Zen" has retained its main USP - content monetization. Last year, bloggers on the platform earned 2.1 billion rubles.

This year the company plans to double the amount of payments. It is planned to  Asia Mobile Number List increase the migration of authors from other platforms. To confirm this, Zen provides data on active authors who publish content at least once a week: in winter - 50,000, now - 100,000 authors. The Promo tool has become the PromoPages tool in YAN. Now it works on Turbo Pages technology independently of Zen. You can use Promo Pages in Zen, but it will look completely different. You can find out more about this here: Yandex.Zen answered the most frequently asked questions from advertisers Let us remind you that after March 4, the old recommendation system stopped working, as the volume of content grew and its context changed towards the news agenda.



A subscription format was introduced so that the user could choose the content themselves. The recommendation feed returned on April 20, but in a different form. Now: The user understands why he sees a particular publication. First of all, the user sees the content of the channels to which he is subscribed. This motivates authors to grow their audience, since monetization depends on this. Active user's feed "Zen" How to promote content on Zen without an advertising account Currently there is no advertising account on the platform - there is no way to promote using advertising tools through the studio. But Zen assures that a replacement will appear very soon.