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It can be used to promote services that generally require quick telephone contact - e.g. roadside assistance. Subpage link extension – allows you to add additional links with descriptions to your ad and link to the user. Callout extensions – this is a place for additional information that you couldn't fit into the headlines or descriptions of the ad. Message extension – allows you to send an email from an ad Expanding the location - especially in campaigns where the distance between the user and your company or customer service point is important.

Often, it is the location that determines the choice of a given company. Price/promotion extension – this is a function that allows you to add information about prices, promotions and sales to your ad. Actively manage your budget I don't mean photo retouching that you should raise or lower your daily or monthly budget, but rather that, within the current budget, you should try your best to promote those keywords that give you a chance to improve CTR. How to do it? Remove keywords from your campaign that generate impressions but do not generate clicks on the ad.



Remove keywords with very low CTR from your campaign. You can allocate the funds obtained in this way to keywords with a high CTR. Increase your bid for clicks on keywords that have a CTR that is satisfactory for you, but the average position of the ad appearing in response to them is . . A higher rate per click will allow them to appear higher in the search results list. Reduce the reach of campaigns/groups/words In order to improve the click-through rate of ads, we most often decide to increase their reach. However, this will not help us improve CTR. If you want to improve CTR, you should consider reducing the reach of your campaign.