The successes of start-ups becoming multinationals

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The most successful companies will be able to adapt to the state of the market, with agility and relevance! in just a few years are causing a stir in the media. More discreet, the failures are no less numerous… quite the contrary. But have you ever wondered what caused the success of some and the collapse of others in a market that is now on a global scale? To be sure you're taking the right path, you have to rely on winning recipes.


Now is not the time to apply rigid marketing. In the Chinese Malaysia Phone Number List midst of the digital revolution, in a society that moves and changes day by day, it is essential to adapt your marketing to ever new situations. In this perspective, we find lean marketing! We will see what positive effects this marketing method, based on continuous innovation, can have on the brand image of your company, but also on its turnover, the number of its contacts and customers, the quality of its services and follow-ups… In short, on everything that depends directly or indirectly on marketing.



With lean marketing, never think you are done with your way of doing things: each build-measure-learn cycle will correspond to a new start and a new improvement in the inbound marketing of your business! Where does lean Marketing come from? Back to a little history… You may recognize the very expression lean marketing in the title of a bestseller published in 2011 in the United States: The Lean Startup.