State of Marketing Report Add illustrative

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Excellent copy for landing pages is snappy, dynamic, and concise. It also serves a particular purpose — to deliver the information promised by the advertising that led the visitor here and convince them to complete a specific action of your choosing. Help this process along by speaking directly to the reader using words like “you” and “your” to keep the content engaging. What do you need, to make your Content Strategy Rock? Also, once you have the type of message you want, you can outsource this to a ghostwriter, this will allow the writer to understand better the needs of the project.  imagery to your page If you’ve ever visited a landing page or other web page without any images, you understand how stark such pages can feel.

At best, they’re boring and lack personality, which doesn’t exactly inspire visitors to stick around and find out more. That’s why landing page best practices dictate that adding at least one image is mandatory. Choose an image, graphic, or Canada WhatsApp Number Data illustration that not only appeals to your target audience but does an excellent job of conveying a clear emotion. It should show your visitors how they can expect to feel if they give your product, service, or brand a chance. Naturally, some imagery will be more effective than others, so it’s always good to test different options.




Ensure your page loads quickly According to Google, the standard to shoot for when it comes to web page load times is two seconds or under. People aren’t willing to wait much longer than that, especially for a landing page they likely only visited out of curiosity. So if you’ve noticed one or more of your landing pages have an unusually high bounce rate and your on-page layout has tested well, a slow load time could well be the issue.