Many of my clients are being stringent about facts

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But it is trending. While Google searches that include “fact check” spike every four years during the presidential election season, they’ve also been on the rise since at least 2016. Source: Google That may not be surprising since searches for “fake news” also surged during that period. But the marketers who responded to our survey also said they’re noticing a marketing-specific interest in fact-checking. “Many of my clients are being.

Stringent about facts and fact-checking,” Egan said. “This stands in contrast latestdatabase.com to the earlier days of the internet, when accuracy standards were not at their prime.”  and fact-checking.” Employees will become influencers (and content marketers) Traditionally, “brand strategy services focus on what makes your organization unique to your ideal customers,” Bhardwaj told MarketerHire.



Not anymore. Amid the Great Resignation (AKA the Freelance Revolution), “companies are now requesting brand strategy services focused on attracting and retaining the best and brightest so they can succeed in the competitive hiring market,” Bhardwaj said. That makes sense. In 2018, a study published in Corporate Communications suggested that social media posts by employees had similarly positive effects on an organization’s reputation to posts by customers.