The fourth stage - the era of relationship marketing

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It has created a need for producers to find better ways to develop products that customers need, and a more sophisticated approach to informing them of these goods. Increased competition in the market Starting in the early 1900s until the late 1940s, competition in the business world became intense, and the need to upsell using marketing techniques became an essential part of the competition. The ability to develop a brand and market it appropriately has also grown in value. Competition has also led to the need to increase production outputs and market shares in all industries. Until marketing began to focus on distribution methods as well as types of communication with the consumer.



The goal quickly became to convince consumers that the goods and services offered by one phone numbers list company were better than those offered by another company selling the same good. With the advancement of technology, new and more complex products began to appear, and accordingly the competition began to become more complex, especially since this competition was no longer just local, but rather global. From here, new terms began to appear, such as satisfying the customer’s need, and with it, a new phase began to emerge in the science and art of marketing as a major field that must be studied. Away from the science of selling and corporate management. A quick look at how marketing started and the main stages of its development over time: The first stage - the birth of marketing: Mass production and efficiency reigned supreme during the early 20th century, turning goods quickly and in large quantities was a priority, so marketing came into play to get things moving.





The second stage - the sales era: In the 1920s, both “salesmen” and “yard sales” were born, where men would actively pursue sales and encourage the consumer to buy the item, even if they did not really need it! The third stage - the marketing era: The 1950s saw the rise and beginning of market research, to help companies sell consumers what they actually wanted to buy, rather than trying to convince them to buy useless goods. The fourth stage - the era of relationship marketing: During the 1990s, sellers took some values ​​from the sales era and now changed their pitch to not just drive one sale, but to build a relationship between the company and the customer. It was at this point that the recommendations first began to be appreciated. The fifth stage - the era of community marketing: Soon after the success of relationship marketing, so did the strategy of putting the consumer at the heart of the company and its campaigns, mixing the values ​​of market research of the 1950s and relationship building of the 1990s.