This is recommended even if you decide

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Additionally you can adjust the terminology used as this is different in different countries even if the language remains the same. Why create separate pages for each target market Not only are these nuances important to users but theyre also things Google can embrace. After all Googles job is to provide the most relevant results to each user. Install content delivery network Now that youre serving users in multiple countries its a critical time to implement a content delivery network CDN. In an era when core page metrics are a ranking factor a slow experience

when users load your site from abroad will affect your rankings. A CDN utilizes a group of distributed servers to ensure that your users load pages from a localized server rather than a single centralized server. This helps reduce page load times resulting in Phone Number List  a more satisfying user experience. Step  Conduct keyword research on your chosen market Now that we have a plan for the technical foundation the next step is to conduct keyword research in each market we choose . to launch your internationalization strategy in only one language. Earlier I mentioned that terminology varies from country to country even if the language remains the same. This in turn will have an impact on the keywords your potential customers are searching for.



Search volume will vary across countries due to different populations and search needs which is something we need to consider when making predictions based on keyword data. For example using Ahrefs keyword analysis  we can see that the UK has the highest search volume for the term home insurance with  searches per month. Estimated search volume for home insurance in the UK. These keywords will also impact onpage optimization which Ill talk more about in step four. What if I need to do keyword research in a foreign language I worked in an SEO agency for a few years and often found myself in situations like this.