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For example, one user used the tool to collect and share his wedding events. He urges guests to share their own stories about his wedding using the hashtag, and by the end of the event, he has a collection of stories told by different guests at the party. Digital Storybook, anyone? Want more?  is taking off. Notable Case Study: How Big Brands Approach Content Curation General Mills has launched a new campaign called Hello, Cereal Lover that breaks new ground as it supports collaborative storytelling with social media participants.

The company behind brands like and curating ideas and recipes from its, and accounts moible number data has had great success because we now have great conversations with people who buy and enjoy our products," said Carla. ó, director of marketing for cereals at General Mills. is a software company focused on end-user experience, working with third parties to create the first content management campaign with a dedicated portal and newsletter.



Shortly after launch, the company was pleased to report that the number of newsletter subscribers increased that year, and again the following year. Global cosmetics retailer and social media leader collaborates with to curate, aggregate and share content collected from various social media platforms such as. Can't get all your research materials, stories, inspirations, notes, and favorite internet things in one place? does it all for you, because if you're healthy and a private person, this curation tool can make your collection private.