You can also find internal linking opportunities for
free using Site Audit in Ahrefs Webmaster Tools. Just go to the Link Opportunities report and add your target page: Recommended reading: Internal Links for SEO: An Actionable Guide How to improve and maintain blog post rankings Blog SEO isn’t a one-time thing. You can’t just write and optimize a post and call it a day. Getting your blog posts to rank high in Google and maintaining those rankings over time is an ongoing process. Let’s look at a few tactics you can use to improve and maintain blog post rankings. Update your posts regularly Optimize for featured snippets Create content hubs Build more links Update your posts regularly If you’ve been following the Ahrefs Blog for a while, you’ll know that we update and republish our blog posts almost as often as we write new ones. In fact, according to Content.Explorer, we’ve republished around ¼ of our posts. The reason we do this is cell phone numbers list that rankings rarely last forever. Our posts often grow stale and outdated over time, which leads to a drop in rankings and organic traffic. That’s precisely what happened to our post about the top Google searches: How did we solve this problem? By updating and republishing the post. You can tell when we did this as there’s a big traffic spike on the graph: We also often rewrite and republish posts where we misjudged search intent. For example, we published an on-page SEO study in 2016 but it never ranked particularly high or got much organic traffic because searchers didn’t want a study. So, in 2018, we rewrote the post as a guide and republished it under the same URL.
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This resulted in a huge and consistent spike in organic traffic. Recommended reading: Republishing Content: How to Update Old Blog Posts for SEO Optimize for featured snippets Featured snippets are short pieces of information that appear at the top of some search results. They’re usually pulled from one of the pages in the top 10 and aim to provide a succinct answer to the searcher’s question. By optimizing your blog post for the featured snippet, you can sometimes shortcut your way to the top position. Here’s the simplest way to find featured snippet opportunities for your posts: Plug your blog into Ahrefs’ Site Explorer Go to the Organic Keywords report Filter for keywords with featured snippets that you don’t rank for Then it’s just a case of adding or reformatting the information needed to be eligible for the snippet to your blog post.
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