Price The cost of contextual advertising primarily
Programmatic doesn’t work like that: it doesn’t care about the request itself. It determines in advance that a person is generally interested in cryptocurrency, and shows him a corresponding ad. Thus, programmatic creates demand itself. If the user takes action on the ad, then retargeting or display advertising is used. You can set up programmatic advertising through the same Yandex.Direct, but there are also more specialized platforms that are not related to Google and Yandex: Mediasniper , Getintent , Soloway and others.depends on the chosen payment model.The most common is pay per click, or Cost Per Click (CPC ). Advertising money will be debited only when the user clicks on the ad and goes to the site. Two more models are used less frequently: payment for impressions - money is America Cell Phone Number List debited for the number of impressions of an ad, and it does not matter whether a person clicked on it. payment for conversion - only the user performs a target action (registration on the site, subscription, adding a product to the cart, etc.) is paid.
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Further, the cost of the ad will depend on the set price for a click, impression or action - they, in turn, depend on the niche and level of competition. Ads are displayed based on an auction principle: the higher your score, the greater the chance of being on the first lines or getting impressions on the site. You can read more about the principles of the Yandex auction here . You can set the maximum bet yourself and change it at any time. The system will not be able to spend more than this amount. You can determine the appropriate price using your own analytics, or you can use a bid simulator or keyword planner.
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